bots messenger

What is a messenger bot? And should it be part of your marketing strategy?

Great question in the Modern Marketing Club today…..


A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.

Facebook currently has 300,000 active Messenger bots, and some are predicting that messenger bots will replace email within the next 3-5 years (ask any youngster, they don’t use email, it’s all instant messaging).


?It’s permission based – i.e. you have to have permission to contact someone. Subscribers have to OPT IN for every promotion so have a lot more control over what they see

?It’s customisable – you set your bot up to ask questions, and take people down different conversations, based on their preferences

?It’s conversational but can be scaled up – Bots are a great way to segment your audience. Find out what they’re interested in or need help with and ONLY send them information that’s useful (much better than mass marketing your whole email list)

?It’s about CONVERSATION and initiating connection with your audience.

?Over 300,000 are using messenger bots already – it’s the future folks!

?Open rates are 90%+ (compared to 20% for emails).

If you’re curious to know more or would like to learn how to set up 3 basic bot applications, check out the MESSENGER BOT Masterclass (under the EVENT TAB). Julie Williams (my go to tech setup lady) and I are going to show you how to get started, how to set up your bot and 3 starter applications you can use straight away in your business to:

? Build your mailing list
? Book discovery calls
? Generate leads and sales from within your Facebook group, page or live stream

This is a 1.5 hour Masterclass and every attendee will receive a recording after the class.


About The Author

Cassie Hicks

Modern Marketing Spark is your Digital Marketing Partner. We provide a holistic approach to Social Media and Digital Marketing ensuring your achieve your business goals using modern marketing strategies. We also offer training and support through our Facebook group, The Modern Marketing Club (