So you want more clients and sales, and to turn your Social Media Followers into Paying Customers?
You’re running a business (check), serving clients (check) and marketing your services using Social Media (check). But somehow the effort you put in isn’t being rewarded with the clients and sales you deserve.
Why are you even wasting your time creating content for Social Media when most of your leads and clients come from referrals, word of mouth or networking?
That’s the situation Kirstin was in when we first worked together. She went from being “disconnected” from Social Media because she was fed up feeding it (and too busy to figure out why it wasn’t working) to 4X her sales with one strategy. Read Kirstin’s Case Study.
The truth is you CAN grow your business with Social Media. You can generate all the leads and clients you can dream of AND build your mailing list, your community and your cashflow. [Want the highlights? Watch this recent Facebook Live on how to increase your presence on Social Media to get more clients and sales].
But you need a plan, and you need to find the ONE key strategy that works for you (and ignore the guru’s who are telling you to use *their* strategy – it worked for them, doesn’t mean it will work for you).
After 10+ years online and 6+ years running a multi-award winning Social Media agency, I’ve identified 3 key steps (broken down into 9 core strategies) that take you from “Who are you?” to “How can we work together?”. These are the steps I use in my business, and that we’ve used to generate leads and sales for thousands of clients over the past 10 years.
Every successful marketing system has three core pillars: How to attract leads and prospects, How to build community and engage with your prospects, and How to convert those prospects into paying clients.
Are you ready? Let’s jump in….
STEP ONE – ATTRACT
Attract is how we generate leads, online and off, and how we warm them up to the point where they’re an 8, 9, or 10 in terms of
how likely they are to give you money and sign up as a client. You’ll position yourself for success (because it’s not about selling the business, it’s about selling YOU, your vision, connection and trust). Read the Case Study on how we rescued an almost dead Facebook page
STEP TWO – CONNECT
Connecting is critical to success on Social Media. It’s not enough to create a profile, share a bit of content and then expect people to come flocking when you sell your wares. The algorithm is programmed to reward connection, which is why you see much better results once you’ve got momentum and engagement on your page or in your groups.
STEP THREE – CONVERT
Convert is how we convert prospects into clients, how we go from cold prospect to raving hot customer. This is where you’ve earned the right to sell, and I’ll show you 9 non-sleazy sales strategies for introverts, and 9 non-pushy sales strategies for extroverts (because selling doesn’t have to be cringy!). In this step we cover free and paid strategies and how to automate your lead flow to create a pipeline of potential clients. See the Case Study on how we created leads on autopilot for one client.
Within each of these 3 core steps there are 3 strategies (see the outline below) 👇
The secret sauce? Actually it’s two things :-
- Underpinning the 9 core Social Media strategies is your MINDSET and ENERGY ALIGNMENT. I’ve been studying Energetic Marketing and Selling and I can tell you without a shadow of a doubt that if your mindset or energy are out of whack, the best marketing strategy in the world won’t save you. When you work WITH your energy instead of against it, your marketing and sales become much easier, more authentic, more powerful, and dare I say it, fun!
- The Power of Ones. I talk about this a lot because it’s so important. And yet, we ignore this simple advice and make our lives and marketing much harder than it needs to be. The power of ones is about finding the ONE Social Media strategy that works for you, targeting ONE audience, with ONE clear message, and ONE irresistible offer. Read the Case Study Here.
Combine the 3 pillars with the secret sauce and you’ve got a winning combination.
So how do you implement these key steps and Turn Social Media Followers into Paying Customers?
You’ve got 2 options:
- Spend years (like I have) figuring it all out yourself, consuming free content and random tips and advice here and there. Watch hours of YouTube videos, read blogs, listen to podcasts, download all the lead magnets, and through trial and error you can piece it all together.
- If you want the fast-track and to avoid the common mistakes and get results quickly, you need a mentor. Someone who’s walked the path you’re on (but is further along), who can show you the quickest way to achieve the results you want (and deserve) and who can advise, guide and support you.
That’s why I’ve created the Social Media Accelerator – my group mentoring program. I’ve spent years testing and trialling these things and speaking, training and serving thousands of entrepreneurs and business owners across a wide range of industries. I know what works, where to focus so you don’t waste your precious time and dollars, and how to get results quickly using the latest (or classic) Social Media strategies.
In the program you’ll deep dive into the 9 core strategies AND enjoy weekly mentoring calls, monthly masterclasses and a private Facebook community.
If you want to chat about how we might work together SCHEDULE A CALL
If you’re not ready for that yet, check out my free Masterclass where I break down exactly how to turn your Facebook and Instagram followers into paying customers.