Is your Marketing GDPR Ready?

Is your Marketing GDPR ready?

You can’t have failed to notice the GDPR deadline looming on 25th May. Some are making a real meal of this and others have their heads in the sand.

I recommend you at least get the basics in place and cover your behind in case of zealot GDPR “by the bookers”. However if you’re marketing with integrity and already using “optin” mailing list providers, allowing your subscribers to unsubscribe easily and not obtaining your lists from spam or scraping, you don’t have a huge amount to worry about!

In terms of your Marketing, there are a few essential items you must have ready….and I’d strongly suggest mailing your existing list to re-engage them before the deadline. Watch my recent Facebook Live for the full skinny….

GDPR – Are you ready?

With less than a month to go until the 25th May deadline NOW is the perfect time to clean up your mailing list and get your website, landing pages and email marketing compliant.

Want the easy version? Here’s what you need to do…

1. Firstly, read our new Privacy Policy

2. That juicy topic was the focus of this week’s Facebook Live (join me every Tuesday at 2.30pmUK, 9.30am EST on the Modern Marketing Spark FB page for my weekly FB Lives on a hot Social Media topic)

Is your business GDPR compliant?

I recommend you check out the ICO website (the horse’s mouth as it where) – there’s a handy compliance checklist, privacy policy notes and examples, and lots of straightforward advice. You can also call the ICO and speak to them if you have specific questions.

You can also check out Suzanne Dibble’s GDPR Facebook Group (she’s a lawyer and data protection expert). She’s also put together a downloadable checklist, and you can purchase a legal pack if you want Fill in the Blanks templates.

Watch the REPLAY of my GDPR training this week where you’ll learn how you can protect your list, and also how to re-engage your contacts. Rather than losing a large chunk of your mailing list, I suggest sending a couple of re-engagement campaigns prior to 25th May to encourage your contacts to stay in your community.

If you need help get in touch

About The Author

Cassie Hicks

Modern Marketing Spark is your Digital Marketing Partner. We provide a holistic approach to Social Media and Digital Marketing ensuring your achieve your business goals using modern marketing strategies. We also offer training and support through our Facebook group, The Modern Marketing Club (