So, now you can “up your Modern Marketing game” and quickly create some amazing content that will get your fans raving about you.
Creating content consistently (trying saying that three times, fast!) is such a critical part of any marketing strategy but many people baulk at the thought of having to write.
Do you break out into a cold sweat at the thought of having to come up with fresh, witty, blog posts every week? Or imagine sitting with a blank piece of paper in front of you, wondering what on earth to say? Then this week’s blog post is for you!
Why is content so important?
The search engines favour fresh, relevant information regardless of whether we’re talking about social media, your website or your blog. And, if you want to establish yourself as an expert and build a community that will feed your business, your audience expects it. It’s not enough to create a fantastic website, Facebook page or Google+ profile. Now you have to keep it fresh and relevant with valuable content that
and that your audience will love so much they’ll want to engage with it and share it with their contacts. No pressure then!
Great Content Doesn’t Have an Expiry Date
What’s the answer? Just think of all the original content you’ve worked so hard to create. With a little effort, it’s easy to re-purpose it and give it a new lease of life.
Top Tip: Don’t forget you can share content across platforms. So, for example, an old blog post can be chopped up into bite-sized Twitter tips, or you can reuse old headlines as one-line tips for memes.
25 Easy Ways To Recycle and Repurpose Your Content
Many thanks to Marco Saric for these 25 great tips, and for the embeddable graphic which I pasted here so you can enjoy it too!