How to Get Started with Facebook Ads

This is a question I’m often asked either by business owners starting out with Facebook ads or those who’ve dabbled and not had great results. Facebook ads are a fantastically economical way to generate leads IF they’re set up right and are converting well. Let’s start with a visual summary of the key steps needed…

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schedule Facebook live

How to Schedule Facebook Live Streams within Facebook

Why the need to schedule Facebook Live Streams within Facebook? One of the challenges of live streaming for your audience is finding you and you want to make it as easy as possible for people to join you live. It’s not good enough to give them your Facebook page URL and hope they’ll find you…

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Let’s talk about Traffic from Social Media

Let’s talk about Traffic from Social Media There are THREE types of traffic – I shared them here in a recent Facebook Live, and the pro’s and con’s of each traffic source. Why is traffic important? Because traffic = people = eye-balls on your offers = potential customers = leads = sales Watch the video…

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The Catch 22 of Modern Marketing

The Catch 22 of Modern Marketing

Does this sound like you? You’re smart and savvy. You’ve started your own business. Created a website, started a Facebook page, posted on Instagram but what you enjoy most is providing your service, working in your zone of genius. You know, that special thing that you offer the world, that lights you up, that is…

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7 Reasons To Use Facebook Ads In Your Business (Infographic)

Have you been wondering if it’s time to use Facebook Ads? Here are 7 Reasons to use Facebook ads in your business. We put this together for one of our referral partners and I wanted to share it with you. Need help creating a high -converting Facebook ad campaign? Check out the Facebook Ads Bootcamp…

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get more business on Facebook

How To Get More Business on Facebook and Instagram

You may have noticed that things change fast on Facebook! In the past couple of months Facebook have introduced a number of new services, including: #1 The Facebook podcasting platform (audio live through your Facebook page) #2 “Communities” – an old concept revisited – create a live community within your Facebook page (which is really…

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How to download your Facebook Live video as an MP4

Have you recorded a Facebook live and want to use the video elsewhere, for example on YouTube or LinkedIn? Here’s how to download your Facebook Live video as an MP4 Read my post here on getting the embed file for your website Here’s how to download the MP4 file itself: #1 Find your live stream video…

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Using Facebook Custom Audiences to increase sales

Taken from this week’s Facebook Live on the Modern Marketing Spark Facebook page, How understanding your Audience can increase your sales on Social Media is taken from a presentation I delivered at a networking meeting recently, where the challenge was to talk about “Audience” using 20 slides, for 20 seconds each.   You can view…

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the power of masterminding

The Power of Masterminding

THE POWER OF MASTERMINDING Masterminding is such a powerful concept. It’s being part of mastermind groups that has helped to power my business forward. I left a recent mastermind group feeling so fired up, and inspired, and with a plan to completely revolutionise my business. Very exciting. BIG LEARNING LESSON  Let me share a real…

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Two Essential Elements for Successful Marketing

Yesterday was really interesting – I was invited to help shortlist applications for a local business award. As you can imagine the businesses represented covered the whole gamut from solopreneur start-ups to larger established businesses. So what has this got to do with the essential elements for successful marketing? Looking at how these businesses were…

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